B2C – Case study

How Growth.cx Assisted SeekSpree in Boosting Sales and Expanding Its Social Media Following.

About SeekSpree

SeekSpree, founded in 2022, is an innovative online platform designed to transform the shopping experience for high-quality clothing and jewelry at affordable prices. Their mission is to become the leading fashion store in the UAE, making quality products both accessible and affordable, while delivering a unique and memorable shopping experience.

Pain Points Addressed by SeekSpree

• • Slow Follower Growth: Struggled with minimal growth in social media followers.

• • Low-Quality Visuals: Challenges in capturing clear and engaging photos and videos.

• • Influencer Collaboration Issues: Difficulty in securing reliable and relevant influencers for partnerships.

Background

SeekSpree, based in Dubai, is an e-commerce brand specializing in clothing and jewelry. Initially, its website was not optimized for performance marketing and lacked a clear conversion strategy. The main goal was to increase online purchases and improve the brand’s digital presence.

Our Observations & Analysis

1. For Social Media Marketing:

• • Follower growth on social media was slow, with the presence of fake accounts.

• • Finding appropriate influencers for collaborations was challenging.

• • Low-quality visuals of outfits and accessories impacted reach and engagement.

2.For Performance Marketing:

• • The website required optimization to improve performance and drive conversions.

• • High-quality product images were needed for better product presentation.

• • A clearer customer journey was necessary to guide potential buyers.

• • Conversion strategies needed refinement to boost total order value and drive sales.

Our Strategy & Execution

Social Media Marketing:

1. Conducted a comprehensive social media analysis to identify areas needing improvement.

2. Performed a competitive analysis to adopt successful strategies used by competitors.

3. Enhanced the quality of images and videos to increase engagement.

4. Tackled the issue of fake followers to cultivate a genuine audience.

5. Initiated collaborations with relevant influencers to enhance brand visibility.

Performance Marketing:

1. Initial Phase:

• •    Focused on revamping the website to improve its overall performance and user experience.

• •    Conducted multiple photoshoots to improve product images and expand the product range.

2. Second Phase:

• •    Utilized A/B testing with different creatives and ad copies to optimize ad performance.

3.Awareness Campaigns:

• •    Launched campaigns to increase brand awareness and reach a broader audience.

4. Message Conversion Campaigns:

• •    Although lead generation numbers were initially lower than expected, the campaigns eventually drove results.

5. Final Phase:

• •    Implemented website purchase tracking campaigns to monitor and improve conversion rates.

End Result

• • Improved Follower Growth: Addressing social media issues led to significant growth in followers.

• • Better Engagement: Enhanced image quality improved post reach and engagement.

• • Increased Inquiries: Social media platforms started generating order inquiries.

• • Higher Conversions: Purchase campaigns led to higher-quality conversions.

• • Increased Average Order Value: Introducing combo offers helped increase the average order value.

Performance Metrics:

• •  25% increase in conversion rates through optimized ad copy and visuals.

• •  50% boost in customer engagement via targeted Facebook Ads.

• •   30% expansion in social media reach through influencer collaborations.

• •  55% re-engagement of lost website visitors through retargeting campaigns.

• •  20% improvement in ad conversion rates through continuous optimization.