708 High-Quality Leads | ₹39.48 CPL | 2,28,915+ Reach
Unlock Higher Enrollments with Proven Strategies
Alliance Française is a globally renowned French language institute known for its immersive learning approach and cultural enrichment programs. They aimed to boost enrollments across India while cutting costs, so they turned to Unlock360 for exceptional results with Meta Ads.
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Company Overview
Alliance Française is a renowned French language training institute with a strong global reputation. It offers comprehensive French language courses, catering to a diverse audience, from students and professionals to language enthusiasts. Known for its immersive learning approach, Alliance Française ensures quality instruction and cultural enrichment.
Alliance Française aimed to expand its reach and attract more students across India while maintaining cost efficiency. To achieve this, they needed a strong digital marketing strategy that would enhance brand visibility, drive high-quality leads, and maximize enrollments. That’s where Unlock360 stepped in—with a targeted, data-driven approach to make every ad count.
Core Marketing Challenges
Scaling enrollments without scaling costs? That was the mission. Alliance Française needed more than just visibility, they needed results that made an impact.
Traditional marketing efforts weren’t enough. They needed a digital-first approach to attract motivated language learners. That’s where Unlock360 stepped in.
Struggled to increase enrollments in Delhi, Chandigarh, Mumbai, and Jaipur.
Needed to boost brand visibility and engagement.
Required cost-efficient lead generation without compromising quality.
Smart Ads, Smarter Enrollments: The Unlock360 Way
Tired of ads that don’t deliver? We believe a great strategy is the difference between wasted clicks and real conversions. Here’s how we helped Alliance Française turn interest into enrollments smartly and efficiently.
Smart Targeting for Maximum Impact
- Identified and reached language enthusiasts, students, and professionals.
- Focused on major Indian cities with high demand for French courses.
- Used audience insights to refine targeting and optimize conversions.
Optimized Lead Generation Ads
- Created compelling ad creatives and messaging tailored to aspiring French learners.
- Focused on major Indian cities with high demand for French courses.
- Used audience insights to refine targeting and optimize conversions.
Strategic Budget Allocation
- Distributed the ad spend across cities for maximum efficiency.
- Adjusted budgets based on performance data to optimize ROI.
Continuous Monitoring & Optimization
- Analyzed real-time performance metrics to fine-tune campaigns.
- Implemented A/B testing to improve targeting and engagement.
- Scaled successful campaigns to drive consistent, high-quality leads.
How Unlock360 Turned Clicks into Conversions
Numbers don’t lie and these results speak volumes. Here’s how our strategy translated into real-world impact:
Cost Efficiency
Successfully achieved a cost per lead (CPL) of ₹39.48, far below industry benchmarks.
Lead Generation
Generated 708 high-quality leads across the four cities.
Reach
Reached an audience of 2,28,915, enhancing brand visibility significantly.
Engagement
Boosted interactions and interest among potential students, strengthening the institute's presence in the targeted regions.
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