B2C – Case study

How Alliance Française Boosted Enrollment for Its French Language Courses Using Meta Ads.

About Alliance Française

Alliance Française is a renowned French language training institute with a strong global reputation. It offers comprehensive French language courses, catering to a diverse audience, from students and professionals to language enthusiasts. Known for its immersive learning approach, Alliance Française ensures quality instruction and cultural enrichment.  

Pain points addressed by Alliance Française

• Increasing the number of enrollments for French language courses across India.
• Enhancing brand visibility and engagement in key regions.
• Managing cost-efficient lead generation while maintaining high lead quality.

Background

As a prestigious institution, Alliance Française sought to expand its reach in India, focusing on Delhi, Chandigarh, Mumbai, and Jaipur. With digital advertising becoming a critical tool for educational institutions, the institute aimed to leverage Meta Ads to achieve its dual objectives of lead generation and brand engagement.

Our Observations & Analysis

For Meta Ads Campaign

• Targeted Advertising:  Alliance Française required precise targeting to reach language learners in the identified cities.
• Cost Optimization: Achieving a low cost per lead while maintaining lead quality was crucial.
• Engagement Needs: Boosting brand interaction and awareness across social media platforms was a priority.
• Budget Allocation: Effective distribution and adjustment of the advertising budget across cities were necessary to maximize impact.
• Performance Tracking: Continuous monitoring and optimization of campaigns were required to meet objectives.

 

Our Strategy & Execution

Meta Ads Campaign

1. Lead Generation Campaigns:

• Developed targeted campaigns to attract potential students for French language courses.

• Optimized ad creatives and messaging to align with the interests of prospective learners.

2. Engagement Campaigns:

• Designed campaigns to build brand awareness and encourage interaction with the target audience.

• Focused on delivering engaging content to enhance visibility and credibility.

3. Budget Allocation:

• Distributed the budget strategically across the four cities, considering audience size and marketing objectives.

• Regularly adjusted the budget to improve performance and ROI.

4. Continuous Optimization:

• Monitored campaign performance closely.

• Implemented A/B testing for creatives and targeting strategies to identify the best-performing elements.

End Result

• Cost Efficiency: Successfully achieved a cost per lead (CPL) of ₹39.48, far below industry benchmarks.
• Lead Generation: Generated 708 high-quality leads across the four cities.
• Reach: Reached an audience of 2,28,915, enhancing brand visibility significantly.
• Engagement: Boosted interactions and interest among potential students, strengthening the institute’s presence in the targeted regions.