B2C – Case study

How did Growth.cx achieve successful admission numbers for its GCX Academy through Performance Marketing?

 

About GCX

GCX is Digital Marketing Academy by Growth.CX which aims to build the top 1% of digital marketers through its integrated affordable digital marketing & advanced internship programs. Unlike other academies, students can learn by doing internships.  

Pain points addressed by GCX

• • Build Top 1% digital marketers and enable them to give quality Dm Services.

• • Make digital marketing training affordable for students.

• • Teaching in malayalam language.

Background

GCX is a Edutech brand by Growth.CX based out of Kerala. It focuses on giving quality digital marketing training to students. As it is a new brand its website is also new so we have to start the performance marketing from scratch and build the brand awareness and reach the admission goals.

Our Observations & Analysis

• • For Performance marketing

• • The website required optimization for better performance.

• • Website Structure has to be optimized  for enhanced presentation.

• • A more precise customer journey map was necessary to guide Potential Students.

• • Strategies to increase brand awareness were required.

• • Campaign structure has to be designed in a way to build trust and therefore admissions.

Our Strategy & Execution

Performance marketing

• • Initial Phase: New Website is optimized for performance marketing campaigns.

• • Second Phase: Utilized A/B testing with various creatives and ad copies to optimize ad performance.

• • Awareness Campaigns: Ran campaigns to increase brand awareness and reach a wider audience.

• • Conversion Campaigns: Launched campaigns aimed at lead generation and got the required enrolls.

End Result

• • Generated quality webinar participation cost of 40 INR

• • Generated 140+ leads 

• • ROAS increased from 1.5X to 4.28X

• • Improved Quality of leads by 3X

• • Reduced cost per lead from 400 to 250