How Growth.cx Assisted Derma Medicon in Securing Participation of 250+ Dermatologists in a Two-Day International Conference in Dubai.

About Derma Medicon

Derma Medicon is a leading platform in the field of dermatology, hosting the Derma MeDeCon conference in Dubai. The event features interactive workshops, hands-on training sessions, and presentations by renowned experts. It offers a prime opportunity for dermatology professionals to expand their knowledge and network with industry peers.

Pain Points Addressed by Derma Medicon

• Global Connection Challenges: Difficulty in connecting with dermatologists worldwide.
• Limited Social Media Reach: Lack of visibility and engagement on social platforms.
• Online Presence: Needed strategies to improve digital presence and foster engagement.

Background

Derma Medicon is an annual dermatology-focused conference based in Dubai, with each edition centered around a unique theme aligned with current industry trends. The event’s primary goal is to gather dermatologists globally to share insights, foster professional growth, and facilitate networking opportunities.

Our Observations & Analysis

For Digital Marketing:

• The landing page required optimization to improve campaign effectiveness.
• Social media presence was weak, hindering online visibility and engagement.

Our Strategy & Execution

1. Stage One :

• Prepared posters and videos related to dermatology to engage the target audience effectively.
• Established brand guidelines to ensure consistency across all promotional materials.

2. Stage Two :

• Leveraged an existing database of doctors, sharing the created posters and videos through WhatsApp to ensure targeted promotion.
• Enhanced social media promotion, sharing content through various social platforms to maximize reach and engagement.
• Extended manual invitations to selected speakers from the Derma Medicon committee via email, ensuring personalized communication.
• Sent personal invitations to a select group of 10-15 doctors for panel discussions, ensuring focused and relevant participation.

End Result

• Successful Participation: Over 250 dermatologists attended the two-day international conference.
• Renowned Speakers: Experts from the UAE, India, and the UK shared their insights and expertise.
• Interactive Sessions: Various workshops and panel discussions were conducted on key dermatological topics.